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This video shows the difference between systematic risk (market risk) and unsystematic risk (firm-specific risk, diversifiable risk). Unsystematic risk results from events that have a unique effect on a firm's stock price (e.g., the CEO is fired) while systematic risk results from common shocks that affect all firms (the U.S. Federal Reserve decides to cut interest rates). When an investor chooses to invest in a portfolio of different stocks, the firm-specific risks average out (one firm has a good event, while another has a bad event); the volatility (a measure of total risk) of the portfolio declines as more firms are added. This process is known as diversification. Because investors can eliminate firm-specific risk through diversification, they do not require a risk premium for firm-specific risk. This leads to the conclusion that it is systematic risk which effectively determines the cost of equity capital for a firm. To measure a firm's sensitivity to systematic risk (market risk), we can examine a firm's beta. Once we know the beta, we can estimate the firm's cost of equity capital using the Capital Asset Pricing Model. Edspira is your source for business and financial education. To view the entire video library for free, visit http://www.Edspira.com To like us on Facebook, visit / edspira Edspira is the creation of Michael McLaughlin, who went from teenage homelessness to a PhD. The goal of Michael's life is to increase access to education so all people can achieve their dreams. To learn more about Michael's story, visit http://www.MichaelMcLaughlin.com To follow Michael on Facebook, visit / prof.michael.mclaughlin To follow Michael on Twitter, visit / prof_mclaughlin— Edspira is the creation of Michael McLaughlin, an award-winning professor who went from teenage homelessness to a PhD. Edspira’s mission is to make a high-quality business education freely available to the world. — SUBSCRIBE FOR A FREE 53-PAGE GUIDE TO THE FINANCIAL STATEMENTS, PLUS: • A 23-PAGE GUIDE TO MANAGERIAL ACCOUNTING • A 44-PAGE GUIDE TO U.S. TAXATION • A 75-PAGE GUIDE TO FINANCIAL STATEMENT ANALYSIS • MANY MORE FREE PDF GUIDES AND SPREADSHEETS http://eepurl.com/dIaa5z — SUPPORT EDSPIRA ON PATREON * / prof_mclaughlin — GET CERTIFIED IN FINANCIAL STATEMENT ANALYSIS, IFRS 16, AND ASSET-LIABILITY MANAGEMENT https://edspira.thinkific.com — LISTEN TO THE SCHEME PODCAST Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4WaNTqV... Website: https://www.edspira.com/podcast-2/ — GET TAX TIPS ON TIKTOK / prof_mclaughlin — ACCESS INDEX OF VIDEOS https://www.edspira.com/index — CONNECT WITH EDSPIRA Facebook: / edspira Instagram: / edspiradotcom LinkedIn: / edspira — CONNECT WITH MICHAEL Twitter: / prof_mclaughlin LinkedIn: / prof-michael-mclaughlin — ABOUT EDSPIRA AND ITS CREATOR https://www.edspira.com/about/ https://michaelmclaughlin.com