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🚀 Sign up for Our Complete Finance Training with 57% OFF: https://bit.ly/3SPJ29y This lesson on Business strategy introduces the idea behind implementing a cost leadership strategy. Hope you will enjoy the video! Here's a link to the full course on Udemy: https://www.udemy.com/course/mba-in-a... Cost leadership consists in producing products or providing services that are cheaper than the ones offered by competitor companies. If a company adopts a cost leadership strategy and manages to sustain lower costs than its peers, then it will be successful. Typically, cost leaders will sell at lower prices than their competitors; this way, they are going to win price sensitive customers – the ones looking for a bargain. Selling at lower prices than competitors is a valid idea. However, companies need to find a way to do that. If you want to sell at a lower price, then you have to do something differently than your peers. On Facebook: / 365careers On the web: http://www.365careers.com/ On Twitter: / 365careers Subscribe to our channel: / 365careers