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Intellectual Property: Licensing

Peter McDermott hopes you’ll spend more time on licensing than litigation. However, it is important that you know what success looks like from a business, technology, and legal perspective. THIS VIDEO CAN HELP ANSWER: What is licensing? How do I set a price? What’s the best way to negotiate? What are the pitfalls I might encounter? ABOUT THE KAUFFMAN FOUNDERS SCHOOL Visit the website: [http://bit.ly/1EW2br7] The Kauffman Founders School presents a powerful curriculum for entrepreneurs who wish to learn anywhere, anytime. The online education platform features experts presenting lectures in series modules designed to give Founders a rich learning experience, while also engaging them in lessons that will make a difference in their business today, tomorrow, and in the future. The Kauffman Founders School series modules include Powerful Presentations, Intellectual Property, Founder's Dilemmas, Entrepreneurial Selling, Entrepreneurial Marketing, Surviving the Entrepreneurial Life, Startups, and much more. © Ewing Marion Kauffman Foundation. Video may not be used without permission. To enter a request for permission to use, contact [email protected]. This video is for educational purposes only. Please consult your lawyer for legal advice suitable to your specific needs.