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E10: Communicating Mission and Values to Connect with Audiences | Shonali Burke

In this conversation, Andi Graham and Warren Wilansky engage with Shonali Burke, an expert in purpose-driven marketing. They discuss the significance of building genuine connections in marketing, the challenges organizations face in embracing social media, and the importance of measuring success beyond vanity metrics. Shonali shares insights on how cultural institutions can communicate their mission effectively and emphasizes the role of data in driving marketing strategies. She concludes with valuable advice for young marketers entering the arts sector.