Скачать с ютуб How to Scale Up Influencer Marketing as a Foundation for Performance Marketing (S05 EP48) в хорошем качестве

How to Scale Up Influencer Marketing as a Foundation for Performance Marketing (S05 EP48)

Subscribe to 2X eCommerce: 👥 Join Our Facebook Group: http://bit.ly/ecommercefb Spotify: https://spoti.fi/30sUPw0 iTunes: https://apple.co/2n8niJF SoundCloud:   / 2xecommerce   Google Play: https://bit.ly/2RI0uwf Get email alerts: Website: https://2xecommerce.com/podcast/ ----------------------------------------------------- ----------------------------------------------------- 08:55 - Studio generated content vs Influencer generated content 12:30 - Influencer Selection Process 15:30 - Instagram vs YouTube for activation 19:55 - Using Tiktok 20:25 - Mass Seeding 33:30 - What is Whitelisting? 51:22 - Influencer Marketing Tech Stack On today’s episode, Kunle is joined by Taylor Lagace, Partner, Co-Founder of Kynship - an Influencer Marketing Agency. Taylor started out his marketing journey with an NFL Agency before building out the influencer marketing department at Common Thread Collective. Too many growing DTC and eCommerce brands leave influencer marketing out of their marketing strategy. And you can’t really fault them for doing so. The influencer ecosystem is complex in many ways. There are many “wanna-be” influencers with fake/unengaged followers, the “bikini-clad” influencers that have only one type of followers, and others still who quote astronomical figures for one-off posts. Influencers have gotten a bad rep and it’s easy to see why. But at the same time you see brands that have cracked the code of influencer marketing and are using it to skyrocket their growth. How can brands with limited marketing spends leverage the potential of influencers? Our guest today lays out a simple process to get started with influencer marketing while getting your money’s worth. In today’s episode, Kunle and Taylor discuss the nitty-gritties of influencer marketing and bust more than a few myths along the way. If you have questions like: how do I find the right influencers? Or Which social platform works best? Or How do you build a funnel with influencer content? Or even which tools should you use for your campaigns?, then this episode is an absolute goldmine for you!