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We grew from 5 figures to 7 figures! Here's how...

How did our agency grow from 5 figures to a 7-figure, one-million-dollar business? We transformed our agency from a project-based model to a cash flow business, enabling us to hit the 7-figure milestone. We used to operate a project-based business, meaning clients would hire us for one-off services. This model created unpredictable revenue, making it challenging to scale, plan, or hire new team members. The Problem with a Project-Based Model: When we operated on a project basis, income was inconsistent. One month we’d have a big project, and the next month we’d be searching for the next sale. It was a constant state of uncertainty and reactive planning. Every time we finished a project, we had to start from scratch to find new clients. This “feast or famine” cycle meant we couldn’t forecast revenue, hire confidently, or build a reliable strategy for growth. The unpredictable cash flow restricted us from making long-term investments or building the team we needed to expand. The Shift to a Cash Flow Business: The major change came when we shifted to a cash flow business model, where clients commit to working with us long-term and pay on a monthly basis. This transition was the turning point that took us from a 5-figure business to a 7-figure one. With a cash flow model, we had predictable revenue every single month, making it possible to: 1. Accurately Forecast Revenue: Knowing what to expect financially each month allowed us to plan ahead, allocate resources effectively, and strategise for growth. 2. Confidently Hire & Scale the Team: With recurring income, we knew exactly when to hire and what roles to fill, helping us grow a strong team and deliver consistently for our clients. 3. Reduce Financial Stress & Increase Stability: We no longer had to worry about where the next sale would come from. This stability made it easier to focus on quality and service rather than chasing short-term wins. Key to a 7-Figure Agency: If you want to take your agency to the 7-figure mark, shifting to a cash flow business model is key. The ability to forecast revenue, confidently invest in your team, and provide continuous value to clients are what separate agencies stuck in project-based cycles from those that achieve long-term, scalable success. #7figurebusiness #7figures #agencylife #agencyowner #entrepreneur #websitedesigner #b2bcontentmarketing