Скачать с ютуб Enhancing the Online Shopping Experience: Jacob Elbaum's Roka Review & Recommendations в хорошем качестве

Enhancing the Online Shopping Experience: Jacob Elbaum's Roka Review & Recommendations

Book a free site speed evaluation for your store and improve your site speed: https://calendly.com/ecommerce-optimi... In the review of Roka, Jacob Elbaum highlights several recommendations for improving the online shopping experience. Roka is a website, possibly powered by Shopify, that receives substantial traffic. Jacob's recommendations are as follows: Collection Page Improvements: Enhance Sorting and Filtering Options: Improve the filtering options by including the ability to filter products by gender, allowing users to quickly find relevant items. Highlight Award-Winning Products: Implement a filter or section for award-winning products to showcase Roka's best and unique offerings. Quick View Feature: Add a quick view functionality for products on the collection page, enabling users to preview essential product details without navigating to a separate page. Incorporate Social Proof: Display Roka's awards prominently on the collection page to leverage social proof and build trust. Also, consider showing review ratings and stars to assist users in product selection. Product Page Enhancements: Improve Product Display: Enhance the 360-degree view of products and provide a smoother and more responsive experience for users. Zoom Functionality: Implement a zoom feature to allow users to inspect product details more closely. User-Generated Content (UGC): Include user-generated content such as customer reviews and testimonials to boost trust and confidence in the brand. Highlight Unique Selling Proposition (USP): Display Roka's unique technology and patented features more prominently on the product page. Consider adding explainer videos or infographics to explain the technology. Cart Page Optimization: Show Savings: Clearly indicate the amount saved in the cart when applicable, making customers feel good about their choices. Save for Later Option: Add a "Save for Later" feature within the cart, allowing users to move selected items out of the cart while keeping them accessible for future purchases. Bundle Offers: Suggest related items to add to the cart before checkout, enhancing upselling opportunities. Security Badges: Display security badges during the checkout process to reassure customers about payment security. These recommendations aim to streamline the shopping experience, enhance product visibility, and increase user trust, ultimately improving Roka's online store.