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How Marketing and Finance Converge: Strategies to Connect with CFOs

In today's hyper-connected world, it is hard to find a more influential figure than the Chief Financial Officer (CFO). CFOs have long been considered "the Real King of the Castle." Nowadays, they are also crucial for organizational success. Marketing and finance teams must collaborate on strategies that will engage their chief financial officers in order to generate revenue and profit. In this blog post, you will learn how marketing and finance converge to connect with CFOs. 1) Identify your target audience: What does your cfo want? It is important for marketers who work closely with cfo’s to understand what those individuals want from a company or organization before developing an engagement strategy. For each cfo, there are different priorities and it is important that you tailor your strategy to their specific needs. In order for a CFO to see value in marketing efforts, they must be able to tie them into the core business objectives of the organization. Successful campaigns will align with what matters most