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In this episode of the Collaborator Podcast, we discuss local SEO strategies for multilingual websites with Amy Leach. 👥 Meet our guest: Amy Leach: Organic Lead at Embryo with 10 years of experience in SEO, specializing in international SEO strategies. Connect with Amy on LinkedIn - / amy-leach-0b4a01a8 Visit Embryo website - https://embryo.com/ 🕒 Timestamps: 00:00:00 - Introduction 00:02:30 - Local SEO vs. Traditional SEO 00:05:30 - Multilingual vs. Multi-regional websites 00:06:00 - Different domain structures for international SEO 00:08:30 - Subfolders vs. Subdomains 00:11:30 - Hreflang implementation 00:15:30 - Keyword and Meta Tag prioritization 00:18:05 - Optimizing local listings for multilingual audiences 00:20:30 - Content creation for multilingual SEO 00:25:14 - Finding the right writers 00:28:00 - Cultural sensitivity in content creation 00:31:00 - Examples of translation failures by global brands 00:34:00 - Techniques for keyword research in specific languages 00:40:30 - Incorporating translated brand terms in SEO 00:41:30 - Using AI tools for structuring and assisting with multilingual SEO 00:42:30 - Optimizing On-Page elements 00:46:30 - Importance of internal and external links 00:49:00 - Building authority with local listings and reviews 00:53:00 - Using UGC platforms for SEO 00:55:00 - Expanding SEO to tier-three Countries 00:56:00 - Tracking and monitoring international SEO 01:02:00 - Encouraging customers to leave reviews Other Episodes You’ll Enjoy: No fluff real work: Bibi & Oleksandra take you on a wild link building ride! • No fluff real work: Bibi & Oleksandra... Links & Resources: 👉 Video Transcription: https://collaborator.pro/blog/podcast... 👉 Subscribe for more episodes: / @collaborator-pro 👉 Be sure to get more content like this in the Colloborator’s Blog: https://collaborator.pro/blog 👉 Want a Faster and Easier Way to Build Links? https://bit.ly/3xRiRXY 👉 Free Link Checker Extension - https://bit.ly/racoon-link-checker ⚡️⚡️⚡️What is Collaborator.pro? ⚡️⚡️⚡️ Collaborator.pro is a PR Distribution MarketPlace. Turn your content into revenue! Find us on: Linkedin - / collaboratorpro X - https://x.com/collaboratorpro What Our Customers Say - https://www.trustpilot.com/review/col... #seo #internationalseo #seoforbeginners #seoforbusiness #seopodcast #seostrategies