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Rebranding the AK-47: A Weapon of Peace

With sales of Kalashnikov’s firearms severely impacted by sanctions imposed by the US last summer against the Russia-based company, the gunmaker has since rebranded its firearms as “weapons of peace." VICE News traveled to Kalashnikov’s headquarters in Moscow to speak with its new CEO Alexey Krivoruchko about the impact of sanctions on his company. We also met with the public relations agency heading up the campaign to find out more about the rebranding of its famous assault rifles. Watch "Guns in Puerto Rico: Locked and Loaded in the Tropics” - http://bit.ly/1y862Ct Read "As Arms Sales to the Middle East Increase, Exporters Compete to Make a Killing “ - http://bit.ly/1KFbylh Read "Inside the Makeshift Weapons Workshop That Keeps Libya's Militias Armed” - http://bit.ly/1RzZ3Iq Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News Check out VICE News for more: http://vicenews.com Follow VICE News here: Facebook:   / vicenews   Twitter:   / vicenews   Tumblr:   / vicenews   Instagram:   / vicenews   More videos from the VICE network: https://www.fb.com/vicevideos

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