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Winning Wednesdays with Pear VC: Powerful Product Messaging

At Pear, we've been fueling the next generation of tech startups for 10 years. We've learned that a great product isn't enough—you need a winning GTM strategy. That's why we created Winning Wednesdays with Pear VC, a monthly, 45-minute webinar series on GTM topics. In this episode, Allyson Letteri shares her expert insights on effective product messaging from day 1. About Allyson: Allyson Letteri, is a marketing leader and startup advisor who helps early stage startup leaders launch winning GTM strategies. As a marketing exec, Allyson built marketing teams from scratch to scale at fast-growing tech companies including Handshake, Thumbtack, and Intuit. Allyson is also the author of "Standout Startup: The Founder's Guide to Irresistible Marketing That Fuels Growth,” an award-winning book on how to launch effective messaging and content.

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