Скачать с ютуб Innovating one of the worlds most traditional industries. в хорошем качестве

Innovating one of the worlds most traditional industries.

This is the story of the design thinking process used to develop the worlds first Cantilevered Saddle. The saddle was the invention of Martin Ryan, a young Irish designer with a passion for innovation later commercialised under the brand name Bua. The Saddle was inspired by a design philosophy that challenges orthodoxies and focuses on improving performance of the product for horse and rider. The Saddle patent was formally granted in 2014.