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Best Practices and Techniques for Amazon PPC Management

Timestamp: 00:00 Best Practices and Techniques for Amazon PPC Management 15:17 About Stephen Noch of Ocean PPC 18:26 Negating an ASIN in an Auto campaign 19:47 Uploading campaign bulk files 22:23 Use of different tools and reports to manage campaigns effectively 26:08 Managing and optimizing PPC campaigns for accounts with thousands of ASINs 30:40 Importance of the Search Query Performance 34:07 Advantages of campaign settings 37:47 Single product ad groups as the recommended format for Google Ads campaigns 42:32 Effectiveness and visibility of highly rated sponsored products on Amazon search pages 44:43 Setting up Amazon Attribution to track performance of ads from external sources 50:50 Single keyword campaigns vs Multiple keyword campaigns in Amazon PPC 54:15 Using Amazon's top Search terms Report and top click Brands 55:31 Uploading campaign bulk file with only one line of change 57:07 Best practices for structuring Amazon advertising campaigns, including single keyword campaigns and ad group size 58:45 Optimize targeting using different strategies 1:00:31 Considering CPM as a metric for driving brand awareness 1:04:23 Importance of historical data for bidding 🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag ✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-ser... ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanc... ✅ Beginner Tutorial Playlist:    • Amazon FBA Step-by-Step Beginner Tuto...   ✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coachi... 🎤My Podcast Setup: GoPro Hero10 https://amzn.to/3HghK4i Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI Rode Swivel Mount: https://amzn.to/3O9ruzF RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8 Sony Alpha a6400 Camera https://amzn.to/3xoEnPF Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R Song: Latakz - Escape Music provided by Vlog No Copyright Music. Creative Commons - Attribution-ShareAlike 3.0 Unported Video Link:    • Latakz - Escape (Vlog No Copyright Mu...   Song: Bayza & Dimatis - Serenity Music provided by Vlog No Copyright Music. Video Link:    • Bayza & Dimatis - Serenity (Vlog No C...   Song: MusicbyAden - Dusk (Vlog No Copyright Music) Music provided by Vlog No Copyright Music. Video Link:    • MusicbyAden - Dusk (Vlog No Copyright...   Song: Markvard - Obsessed (Vlog No Copyright Music) Music provided by Vlog No Copyright Music. Video Link:    • Markvard - Obsessed (Vlog No Copyrigh...   Music by Markvard •   / markvard   •   / markvardofficial