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Introducing Buyer’s Journeys in AssetMule 2 недели назад


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Introducing Buyer’s Journeys in AssetMule

What’s the purpose of sales assets? Our perspective is fairly simple. To give prospects the information and confidence they (and their stakeholders) need to move to the next stage of their buyer’s journey towards a purchase. That’s why we’re super excited to introduce a new feature in AssetMule that allows you to organize and visualize your sales asset library by the various stages of the buyer’s journey—from awareness to consideration, decision, all the way through success. With this new feature, not only will you enable your sales team by making it easier for them to find the right assets to send prospects at the right time, but you’ll enable your buyers with the information they need, when they need it—ultimately reducing friction in their purchasing process, accelerating your sales cycles, and increasing your win rates. Now that’s a win-win I can get behind! You can also use the new buyer’s journey to identify gaps in your sales asset library and quickly and easily fill them using AssetMule’s library of pre-designed templates, which is also now organized and can be visualized by the various stages of the buyer’s journey.

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