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The science and secret of the storytelling superpower | Mike Brian | TEDxOgden

Why can some people tell great stories while others claim they don’t have any? Since the beginning of mankind, stories are the communication vehicle that deliver historical events, vivify religious beliefs, and build major corporations. Presentation expert, author, and seasoned Marketing and Advertising executive Mike Brian shares his Storytelling Cadence System — a strategic and visual story planning tool that will help everyone discover, document, cultivate, and deliver their stories with more impact and greater success. In this presentation, Mike explains how stories impact the human brain in ways that help us to retain and recall more information. He also explains why stories engage our imagination, leveraging both sides of the brain to create a lasting and personalized visual experience. You’ll experience his process in action as he shares a childhood story about Big Foot and how he realized that storytelling is a superpower that anyone can develop. Mike is the CEO of Penna Powers, a 35-year professional communication agency headquartered in Utah. His background comes from institutional training at Weber State University and by pioneering the interactive era of marketing and advertising. In 1993, he established one of the first digital multimedia presentation companies and merged with Penna Powers in 2002. Leveraging his proprietary “Story Cadence System”, he helps people connect with their audience both large and small on a deeper, more personal level. His passion is to help people find, document and share their own stories. He believes everyone has stories that can make a difference in the world. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx