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What is Bundling Pricing Strategy? | From A Business Professor

You might have noticed that buying a Big Mac combo meal at McDonald’s is cheaper than buying the burger, fries, and drink separately. Or that buying Microsoft Office Suite as a package is more cost-effective than buying PowerPoint, Outlook, Excel, and Word separately. It's all about the Bundle Pricing Strategy. So what exactly is it? What are its features? What are the real-world examples? What types of products or services fit well with this strategy, and does it have any limitations? In this video, I will discuss these questions with you.

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