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Leveraging Maldives’ unique selling points: Insights from experts at GM Forum 2024

In a panel discussion hosted by Hotelier Maldives during the recent GM Forum, experts from across the hospitality industry came together to discuss how the Maldives can leverage its unique selling points (USPs) to remain a competitive and aspirational destination in the global market. The panel, moderated by Aishath Ihuma, Director of Business Development at Reollo Investments Pvt. Ltd., included Ibrahim Inad, Director of Sales and Marketing at Oaga Resorts; Alexander Treager, General Manager at SAii Lagoon Maldives; Andrew Jansson, General Manager at Centara Mirage; and Rajesh Mehta, Chief Business Officer at Ooredoo Maldives. Their insights provide a clear roadmap for how the Maldives can continue to attract luxury travellers, all while addressing the evolving needs of guests and resorts alike. Alexander Treager of SAii Lagoon Maldives opened the discussion by highlighting three fundamental elements that differentiate the Maldives from other destinations. First is the “One Island, One Resort” concept, a unique structure where each resort occupies its own island, offering unparalleled exclusivity. While SAii Lagoon operates as part of an integrated resort, the principle of privacy remains at the core of the Maldivian experience. Treager also emphasised the draw of overwater and underwater accommodations, referring to his experience with the construction of the Muraka at Conrad Maldives. These unique lodging options, coupled with the Maldives’ underwater ecosystems, continue to position the country as an exotic and luxurious destination. A shout-out to our speakers, presenters, panelists and moderators for the insightful discussions. A big thank you to our sponsors and partners for making this event a success: Ooredoo Maldives - Digital Partner & Title Sponsor Bestbuy Maldives (BBM) - Silver Sponsor Dhivehi Insurance - Silver Sponsor Fuel Supplies Maldives - Silver Sponsor Maldives Airports Company Limited - MACL - Silver Sponsor Manta Air - Aviation Partner Male' Aerated Water Co Pvt Ltd. - Beverage Partner ELE|NA Spa Company - Wellness Partner Souvenir Marine - Transport Partner PrintLab - Printing Partner Crossroads Maldives - Venue Partner Lights Out - Coverage Partner Associate Sponsors: Alia Investments Pvt Ltd, Villa Hakatha Pvt Ltd, GAGE , WYNTRONIX INNOVATIONS , Uniforms Unlimited (India), and Spa Ceylon Maldives. Learn more: hoteliermaldives.com