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Stimulating Demand of Biofortified Crops Thorough Food Businesses

You can’t change a food system without the food industry. This podcast covers why engagement with the food industry is essential for the scale and sustainability of biofortification in the food system. Food industry demand is a powerful change agent to encourage farmers to switch to more nutrient dense varieties. This work also must have value for food businesses and Jenny outlines some of the reasons why so many businesses are already part of the movement. Creating a win for farmers, a win for businesses and a win for consumers. For more information, see our tool box Tools for Commercialization of Biofortification https://www.harvestplus.org/tools-for...