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The Power of Handwritten Letters in a Digital World (Matt Young)

In this episode of The Snoball Effect featuring Matt Young, CEO of IHAUL MOVE and founder of MovingLetters.ai, the conversation delves into the importance of personalization in customer engagement within the moving industry. Matt emphasizes that modern customer outreach has become impersonal, often relying on surface-level communication like phone calls and texts. To counter this trend, he advocates for the use of handwritten letters, which he believes create a lasting impression on potential clients. His company, MovingLetters.ai, blends technology with the charm of handwritten letters, helping moving companies stand out by offering a personal touch that resonates, particularly with women, who often make the household decisions during a move. Matt discusses the unique combination of data and personalization that sets MovingLetters.ai apart. The company uses data on new home listings to send handwritten letters to homeowners on behalf of moving companies, offering personalized messages that engage the recipient emotionally. By doing so, they humanize the moving process, which is often stressful, and create a deeper connection with clients. Matt shares a successful example of one of his clients who included his wedding photo on the letter, which resonated with recipients and helped build trust. Finally, Matt talks about the future of technology in the moving industry and his experiences with AI. He notes that AI tools, like ChatGPT, have revolutionized certain aspects of the business, particularly in terms of efficiency and SEO optimization. However, he stresses that AI should not replace the human element of customer service, but rather complement it by freeing up time for companies to focus on personalized outreach. Looking ahead, he predicts that AI and automation will continue to evolve, impacting the industry in areas like customer service and lead generation, while maintaining the core value of human connection. To connect with Matt: Website: www.movingletters.ai LinkedIn:   / matthew-young-635491291   ---------------------------------- Chapters: Introduction and Technology Passion (00:00) Matt introduces himself, sharing his enthusiasm for technology and his experience as an early adopter, especially with Apple products. The Importance of Personal Outreach (02:36) Matt discusses how personal outreach, such as handwritten letters, can create a deeper connection with clients in an impersonal world. Introducing MovingLetters.ai (05:46) The founding of MovingLetters.ai is introduced, focusing on its unique blend of AI technology and handwritten direct mail to target potential movers. Handwritten Letters and Family Touch in Marketing (09:13) Matt explains the emotional impact of using handwritten letters, especially for families, to resonate with a largely female decision-making audience. Challenges in the Moving Industry (12:28) The conversation shifts to challenges in the moving industry, such as adapting to new trends and finding ways to stand out in a competitive market. The Role of AI in Moving and Marketing (15:02) Matt shares insights on the future of AI in the moving industry, from automating messaging to optimizing customer outreach. Lessons from 15 Years in the Industry (18:57) Reflecting on his career, Matt shares the lessons he's learned and offers advice to his younger self, including the importance of avoiding tunnel vision. Looking to the Future: AI and Personalization (22:26) Matt predicts how AI and personalization will continue to shape the moving industry and marketing strategies in the future. Closing Thoughts and Contact Information (25:36) Matt wraps up by discussing the success of MovingLetters.ai and how people can reach out to him for more information.