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$20K Clothing Drop Strategy with Just ONE Product (Step-By-Step Guide)

Ready to launch a successful clothing drop with just ONE product? In this step-by-step guide, I break down my complete $20K clothing drop strategy, focusing solely on a premium wool sweater. Inspired by a recent comment on one of my videos, I discuss every aspect of the process, sharing real examples and insider tips from my own brand, Pathos of Things. In this video, you'll see actual tech packs and patterns I've used for my own brand. We'll cover sampling and manufacturing, including finding reliable manufacturers (with screenshots of my conversations), and how to evaluate samples to choose the best production partner. Logistics and shipping can be daunting, but I'll show you how to utilize third-party logistics (3PL) so you don't have to handle packing and shipping yourself. Content creation is key to a successful launch, so I'll explain how to produce the exact types of content you need: e-commerce, editorial, lifestyle, and user-generated content in both photo and video formats. Then we'll talk about the marketing plan - crafting pre-launch and post-launch strategies to maximize sales. Finally, I'll provide an in-depth financial breakdown of all costs involved—production, development, manufacturing, logistics, shipping, content creation, marketing, e-commerce platform costs, transaction fees, and more. You'll learn how to achieve a 20% profit margin from a single product launch. Resources mentioned include manufacturers like Artisan Apparel Co., Pietra, and ShipBob; software like Clo3D and Klaviyo; and platforms like Shopify. Don't forget to LIKE this video if you found it helpful, SUBSCRIBE for more in-depth guides on building a successful clothing brand, and COMMENT below with any questions or topics you'd like me to cover in future videos. ///////// $20K Clothing Drop Strategy with Just ONE Product (Step-By-Step Guide)