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Coca Cola Commercial

Coca Cola "Genesis" "The Coca-Cola Company exists to benefit and refresh everyone it touches." (The Coca Cola Company) "Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke (a now genericized trademark) or (in European and American countries) as cola or pop. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century." (wikipedia.org) Some further facts & toughts on Coke. You can put them in context to the clip or ignore them and just enjoy the video. "Coca-Cola's advertising has had a significant impact on American culture, and is frequently credited with the "invention" of the modern image of Santa Claus (...). Coca-Cola has been criticized for its possible negative health effects, including many urban myths." (Wikipedia.org) "One of The Coca-Cola Company's fundamental principles for conducting business around the world is respect for human and labor rights. We treat all our employees in over 200 countries in which we do business with fairness, dignity and respect. We and our bottling partners operate in accordance with local laws and we contribute to the communities we serve." (The Coca Cola Company) "(...) And now human rights groups and anti-poverty campaigners are calling for a global boycott of the world's most powerful drink - the latest in a string of multinational brands that have been pilloried for allegedly unethical and inhumane behaviour. (...) Campaigners accuse Coke of using ruthless tactics to ensure that it remains the world's number one brand. Coca-Cola, they allege, has caused droughts and poisoned water supplies in rural India, been linked to paramilitary gangs in Colombia and turned a blind eye to violent attacks on trade unionists in Latin America, Asia and Russia. (...) (S. Carrell, The Independent) "Coca-Cola has gone through a number of different advertising slogans in its long history, including, "(It's) The Real Thing", "Life tastes good", "Always Coca-Cola" and "Coke Side of Life". (Wikipedia.org) "We live in a world where we make choices every day and The Coke Side of Life encourages people to make those choices positive ones. This new campaign invites people to create their own positive reality, to be spontaneous, listen to their hearts and live in full color." (Marc Mathieu, The Coca-Cola Company) Other theorists over time have linked kitsch to totalitarianism. The Czech writer Milan Kundera (...) defined it as "the absolute denial of shit." His argument was that kitsch functions by excluding from view everything that humans find difficult to come to terms with, offering instead a sanitised view of the world in which "all answers are given in advance and preclude any questions." (wikipedia.org)