Скачать с ютуб £400k coffee brand in need of an ecommerce strategy в хорошем качестве

£400k coffee brand in need of an ecommerce strategy

For an ecommerce business like this understanding which products to give the spotlight and refining your Google Ads is key. Here's a brief overview of what we got into! Understanding the business: - They're doing about £400K total revenue, with £120K from online sales - Currently spending about £1,500/month on Google Ads - Struggling to compete in a saturated coffee market Marketing strategy advice: - Focus on higher-priced items (£80-100+) rather than just coffee - Use these products to acquire customers, then upsell coffee and subscriptions - Calculate and understand customer lifetime value - Aim for break-even or small profit on first transaction, focusing on long-term value Google Ads optimisation: - Consolidate campaigns due to limited budget (£50/day) - Separate branded and non-branded campaigns - Optimise product titles and images in shopping feeds - Focus on best-selling products (e.g., Wilfa coffee grinders) - Use Google Search Console data to inform keyword strategy Website optimisation: - Align website structure with how people search (e.g., create a dedicated Wilfa coffee grinders page) - Improve product categorisation and navigation Subscription model: - Make growing subscriptions a key focus, customers are worth more in a subscription model - Offer incentives to encourage sign-ups (e.g., free V60 with subscription) - Track average subscription length and value Social media and retargeting: - Use 80% of budget for targeted search marketing - Allocate 20% for retargeting on social media platforms - Use retargeting to keep the brand top-of-mind for interested customers General advice: -Set clear revenue goals and work backward to determine ad spend -Analyse past performance, current state, and future plans -Understand the split between brand and non-brand performance in ads -Focus on acquiring new customers through non-branded searches -Consider economies of scale as the brand grows The overall recommendation was to be more strategic with ad spend, focus on higher-value products initially, and build a strong foundation for growth through subscriptions and customer retention. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/f3CO6 ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn:   / theevergreenagency   ✅ YouTube:    / @theevergreenagency   ✅ Instagram:   / theevergreenagency   ✅ TikTok:   / theevergreenagency   *** Evergreen is a growth marketing agency for home, garden, and lifestyle brands. Our most recent accolades include: 🏆 Best PPC Campaign in Europe 2024 🏆 Paid Media Agency of the Year 2024 🏆 Best Integrated Search Agency in the UK Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few. We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'. #home #garden #lifestyle #brands #ecommerce #digitalmarketing #paidsocial #paidmedia #creative