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Join Jon Earnshaw, SEO expert and co-founder of Pi Datametrics, in this engaging BrightonSEO keynote, "Beyond the SERP Multiverse: Optimizing Content in the Age of Conversation." In this main stage session, Jon explores the future of conversational search and how Google and other platforms are evolving toward personalized, interactive search experiences. Discover actionable insights on how brands can leverage the Search Engine Results Page (SERP) to engage in these dynamic "conversations" and drive more meaningful connections with their audience. Watch as he delves into innovative SEO strategies for the conversational era, perfect for marketers, content creators, and SEO specialists aiming to stay ahead. About Jon Earnshaw With over two decades of digital expertise, Jon Earnshaw is a pioneering force in SEO and academic research, renowned for coining the term ‘keyword cannibalization.’ A sought-after speaker and commentator on the SEO industry, Jon has headlined brightonSEO, and has featured in leading publications including Search Engine Watch and The Telegraph. As the Chief Product Evangelist and Co-Founder of Pi Datametrics, Jon drives innovation in search intelligence for global brands and agencies. #SEOTips #ConversationalSearch #JonEarnshaw #BrightonSEO #SERPMultiverse #ContentOptimization #DigitalMarketing #PiDatametrics