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In this episode, Brian Dietmeyer [ / brian-dietmeyer-5390052 ] talks to Dylan Ferguson [ / fergusondylan ] about the challenges sales teams face when dealing with outdated territory management systems, reliance on a myriad of tools, and the paradigm shift toward a more dynamic, process-oriented strategy. Amidst a world reshaped by COVID-19 and evolving market conditions, we discuss the importance of aligning territories, investing in talent, and leveraging innovative tools like Fullcast [https://www.fullcast.com/] to ensure the success of salespeople and streamline onboarding and sales tracking. Timestamps: 00:00 Inefficient hiring process led to investment decision. 03:57 Seeking flexible tool for complex freedom in business. 08:59 Flexibility, data, understanding for long-term success. 10:41 Understand data organization for better decision making. 13:31 Understanding sales cycles for efficient marketing strategy. 18:00 Challenges in hiring, ramping up, and M&A. 20:15 Align sales, CS, and customer journey incentives. 24:32 Value of technical skills shifting due to platforms. 26:40 Balancing sales leadership and administrative complexity challenges. 31:01 Tracking tools integral for efficient onboarding process. 34:31 Invested in company due to unique trajectory. 00:00 Introduction to Podcast 00:51 What mistakes are people making in territory management that are hurting goal attainment? 03:03 Addressing Revenue Challenges with Fullcast 05:16 Investing in Sales Talent and Territory Alignment 09:16 Is there a significant difference between territory management and territory planning, and why does it matter? 18:11 Complexities of Territory Management 22:05 AI's Impact on Sales and Territory Management 28:53 How can sales organizations optimize their processes to reduce the time from onboarding to deal closure? 34:03 Fullcast's Vision for Revenue Operations