Скачать с ютуб Lesson 2 – Social relevance of advertising and its role in communication and marketing в хорошем качестве

Lesson 2 – Social relevance of advertising and its role in communication and marketing

COMMUNICATION AND JOURNALISM Semester 6 Unit – I : Introduction to Advertising Lesson 2 – Social relevance of advertising and its role in communication and marketing Introduction: Advertising has become a pervasive part of our lives, from the ads we see on television to the ones we come across online. It is necessary to understand the impact of advertising on individuals and the wider community, so you can make an informed decision about how and where to spend the marketing budget. The role of advertising is to sell a product or service, but it can also be used to raise awareness about a cause or issue. Advertising is a form of communication that typically attempts to persuade potential customers to purchase a good or service. Objectives: Role of advertising in Society Importance of Advertising to Society Advertising and Marketing Role of advertising in Society Advertising is a form of communication that typically aims to persuade potential customers to purchase or consume a product or service. While some critics argue that advertising is harmful to society, it can also be argued that advertising plays an important role in our economy and society. Advertising helps businesses promote their products and services, which can lead to increased sales and profits. Additionally, advertising can raise awareness about important issues and products, and it can persuasively communicate messages about social issues. Some opponents of advertising argue that it is a waste of resources and that it contributes to consumerism and materialism. However, others argue that advertising is necessary for businesses to compete in today’s economy and that it can be used to promote positive messages about social issues. Role of advertising in society is a critical component of any society as it allows businesses to generate revenue which, in turn, fuels economic growth. Advertising also allows businesses to reach new customers and promote their products or services. Additionally, advertising helps to create jobs and support local economies. Without advertising and society, businesses would struggle to generate revenue and grow. This would ultimately lead to fewer jobs and a weaker economy.