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ET MSME Regional Summit Chennai: Masterclass on growth playbook of Sweet Karam Coffee

Watch Nalini Parthiban, Co-Founder of Sweet Karam Coffee, conduct a masterclass on ‘Made in Tamil Nadu: Decoding the Growth Playbook of a Bootstrapped Consumer Brand.’ At the ET Make in India - MSME Regional Summit in Chennai, Parthiban shed light on the challenges she faced while establishing and growing Sweet Karam Coffee, first as a bootstrapped consumer brand and now as a funded company that has achieved significant growth in a crowded market. She drew from her own experiences and shared the learnings from her journey while sharing firsthand knowledge on the strategies and tactics employed to navigate a crowded market and carve out a unique space for the brand. Watch the full session to discover the secrets behind building a strong consumer base and establishing a solid brand reputation. The ET Make in India - MSME Regional Summit is an Economic Times initiative to bring together local MSMEs, policymakers, enablers, and industry stakeholders to decode opportunities, address challenges, and enable knowledge-sharing and networking to pave the next wave of growth for Indian MSMEs. To know more about the ET Make in India: MSME Regional Summits and the ET MSME Day virtual conclave, visit https://economictimes.indiatimes.com/...