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💎 Subscribe to the GrowthX Newsletter: https://www.growthx.cc/GXNewsletter 🏆Join GrowthX with 2200+ top growth leaders: https://growthx.cc/discover GrowthX is now getting bigger! Get insights in the most concise format only on the ‘More GrowthX’ YouTube channel, Subscribe to ‘More GrowthX’ Now: https://linktw.in/fPNduT This is the first story in our new "Profitable Startups" series of the GrowthX Wireframe. Lenskart started in 2010, when Titan Eye+ was already the biggest eyewear retail chain in the country. Fast forward 14 years, Lenskart is not only the industry leader with a 25% market share but is also doing 5X more sales than Titan's entire eyewear business. Join us as we dive deep into the core insights Peyush Bansal, Lenskart's Founder, had about the nuanced Indian market 🧠 ✅Follow us on LinkedIn: / growthxclub ✅Follow us on Instagram: / growthx.club ✅Follow us on Twitter: / growthx_club Timestamps⬇️ 00:00 - Intro 00:39 - How it all started 04:44 - Insight 1: Access & Distribution 09:44 - Insight 2: Affordability 12:00 - Insight 3: Awareness & Marketing 14:41 - Insight 4: Unit Economics