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Don't Sell Products, Create Experiences: Georgi Kamov at TEDxBG

Consultant Georgi Kamov explains why experience is not something you accumulate from surviving calamities, but something that should be celebrated and be a part of the concept behind every product or service. Filmed at TEDxBG 2013 in Sofia, Bulgaria. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)