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Keys to Better Sales and Marketing Results with A. Lee Judge

A. Lee Judge is a content marketing expert, keynote speaker and co-founder of Content Monsta. He is also the author of the upcoming book, C.A.S.H - 4 Keys to Creating an Effective Revenue Machine. Listen to this wide-ranging interview as A. Lee Judge talks with Aaron Hassen about the impact of artificial intelligence (AI) on content marketing; how companies can align their people and systems to build a single high-performing revenue engine; and how brands can fully leverage marketing to grow sales. Topics covered in this interview include: 00:57 - Lee's move from the music business to marketing 03:10 - They key to building great content 04:02 - Leveraging AI to improve your content strategy 06:16 - Lee's warning to aspiring marketers 07:43 - Overview of Lee's upcoming book for sellers, marketers and thier leaders 08:54 - The critical role of Communication, Alignment, Systems and Honesty (CASH) 13:23 - Breaking down the terminology barriers between Sales and Marketing 16:03 - How Marketing can adapt to make a bigger impact on revenue 19:54 - How brands can help Marketers get better results from their campaigns Video mentions include: podcasts, videos, text, CRM, customer data, content marketing, artificial intelligence, new book, marketing jobs, sales, marketing revenue leaders, alignment, c-suite, revenue team, Joe Pullizzi, campaigns