Скачать с ютуб 5 Successful Black Friday Marketing Strategies For 2021 - With Andrew Durot в хорошем качестве

5 Successful Black Friday Marketing Strategies For 2021 - With Andrew Durot

2021 Black Friday is right around the corner and experts prognosticate that it is going to be the BIGGEST BLACK FRIDAY EVER for the e-commerce stores! Is your Shopify store ready? Ecommerce Email Marketing Course by Chase Dimond ------ https://tinyurl.com/nnhrezf7 👊👊 Learn how to double or triple your revenue in 6 months with Merchant Mastery - https://tinyurl.com/2swrzfee 5 Successful Black Friday Marketing Strategies For 2021 📷 Camera Andrew Uses: https://tinyurl.com/57b46rd5 💡 Video Lighting Andrew Uses: https://tinyurl.com/y3zse8kh 🎙 Microphone Andrew Uses: https://tinyurl.com/fr5cvd32 Gear Andrew Uses: https://tinyurl.com/5hp2wv9f This year’s Black Friday Cyber Monday (BFCM) will be unlike any other. Fears around COVID-19 and subsequent retail closures have shifted consumer spending online and away from brick-and-mortar—a shift we believe will continue well into the holiday season and beyond. As more shoppers rush online to make their BFCM purchases, inventory and shipping constraints will present challenges for retailers of all sizes, but especially for independent businesses. If you want to make the most of this year’s biggest shopping event, it’s critical that you start planning as early as possible. Despite an atypical climate, BFCM is still a tremendous opportunity for your business to end the year strong, whatever that looks like for you. We gathered an ultimate last-minute checklist so 2021 Black Friday/Cyber Monday can go smoothly. [2021] Ultimate Black Friday Checklist For Shopify Merchants With Andrew Durot Surges in web traffic sometimes come bundled with a stressful downside: they can cause your website to crash. But if your store is on Shopify, you’re in luck: They’ve invested a lot of time to ensure their servers can handle huge spikes in sessions and sales, specifically for events like BFCM. However, more importantly, You should test the load time of your store. You can do it with Shopify’s online store speed report or you can check our tool testmystorespeed.com. We run speed tests for your home page and highest-traffic collection and product pages, and we give you Shopify specific recommendations. Plus, you’ll get a sense of how your store’s speed compares to similar businesses. After you ensure that your store is performing well your next step is to identify which sales channel have been most lucrative for your business and double-down that specific sales channel during the holiday season. If you’re new to multi-channel selling, then explore some of the most popular online sales channels like : -Google -Facebook -Pinterest -Walmart -Amazon Do you know what your competitors are planning for this year? Paying attention to your competition’s marketing efforts can help you gather ideas for your own Black Friday Cyber Monday deals. The easiest way to keep tabs on your competitors is to subscribe to their email list and to study the campaigns they're testing. But remember, don’t be “too inspired.” Additionally, keep tabs on competitors on social media and set up Google Alerts to see which websites are talking about them. Being prepared means routinely asking yourself uncomfortable questions and preparing for the worst. Do you have the proper backups in place in case anything goes awry? What happens if the shipping company you work with becomes too busy? Or if your inventory doesn’t arrive when it’s supposed to? How quickly can you adjust your product plan? We're not looking to stir up unfounded fears, but it's important to prepare for tough situations. And considering the well-documented shipping delays experienced during the pandemic, along with the announcements already made by shipping providers, preparing for delays is necessary. Think about the worst-case scenarios for your business and create contingency plans wherever possible. It’s much easier to handle the planning now, versus troubleshooting in the midst of the biggest sales weekend of the year. While we are speaking about pandemic, did you Consider pandemic product trends? You always want to highlight your best-sellers during BFCM, but this year, it’d be wise to also consider products that have seen an uptick in demand since the pandemic. According to internal Shopify data, the top trending product categories since lockdown in March are: Indoor and outdoor furniture Home office equipment and accessories Board games and puzzles Exercise equipment Self-care and beauty products Leisure wear Look at all of your products and plan your deals and discounts ahead of time instead of putting on a sale last minute. You should review your margins and inventory to find suitable discounts, and learn how to set up different discounts on Shopify, it is really simple. Building websites for the future of retail through Shopify. #Shopify #Shopifyexperts