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What’s Next? The Future of Social Media

In our first episode of Unread, we’re talking about social media predictions and diving into why audiences are so drawn to social media trend forecasting. We also discuss how trend cycles have impacted social media teams, what we want to see in the future of social media and AI and ML. Leave us a comment to let us know what we should talk about next and subscribe to our channel for more social media marketing insights. _______________________________________________________________ ✨ Additional resources: What’s next? Expert predictions on the future of social media: http://bit.ly/42rJrBD Join our Sprout community, The Arboretum: https://community.sproutsocial.com/ 🌱 Chapters: 0:00 Welcome to Unread 5:02 Social media trend predictions 9:23 Use social media trend culture to create your own moment 11:42 What is the risk if brands deprioritize social media? 13:33 What side of TikTok are we on? 17:18 What type of authenticity do consumers crave? 23:36 How social media communities have evolved 24:43 AI/ML 26:41 The future of social media 28:40 Closing 🤔 Curious about Sprout? Try Sprout free for 30 days to make managing your social channels easier: https://bit.ly/3pTRtRy 👋 Follow us on social: Instagram:   / sproutsocial   Twitter:   / sproutsocial   TikTok:   / sproutsocial   Facebook:   / sproutsocialinc   LinkedIn:   / sprout-social-inc-   Pinterest:   / sproutsocial   🔗 Sources: Netflix:   / cl62qz1jnkn   KellyKimKai: https://www.tiktok.com/@kellykimkai/v... MadabSeats: https://www.tiktok.com/@madabseats/vi... Amtrak:   / amtrak   Taco Bell:   / tacobell   Washington Post:   / washingtonpost   Nasa:   / nasa   _______________________________________________________________ About Sprout: Sprout Social offers robust social media management solutions for brands and agencies around the world. Start a free, 30-day trial to take your strategy to the next level: https://bit.ly/3pTRtRy #SocialMediaStrategy #SocialMediaTips #SocialMediaMarketing #TrendForecasting #SocialMediaTrends #TikTokTrends