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Optimizing Business with Nathan Hirsch SOPs, Hiring, and SEO

In this episode of the Simple and Smart SEO Show, I, Crystal Waddell, chat with successful entrepreneur Nathan Hirsch about his business journey. Nathan discusses his experience in starting businesses, focusing on finding market viability, and the importance of creating and maintaining strong standard operating procedures (SOPs). We delve into his approach to hiring, ensuring client satisfaction, and leveraging market research. Nathan also talks about his ventures like FreeUp, Ecom Balance, and how he's streamlined processes within them. Stay tuned for practical insights on optimizing your business operations! 00:00 Optimizing Business with Nathan Hirsch: SOPs, Hiring, and SEO 01:04 Nathan's Entrepreneurial Journey 03:28 Building and Selling FreeUp 04:57 Learning from Mistakes 06:28 Importance of SOPs 08:22 Creating Effective SOPs 12:22 Starting a Business with Limited Funds 15:31 Market Research and Viability 16:13 Market Research and SEO Strategies 17:18 Understanding E-commerce Bookkeeping 18:12 Specialized Bookkeeping Services 19:36 Importance of Hiring the Right People 20:48 Creating and Updating SOPs 24:01 Effective Customer Service Practices 26:09 Balancing Automation and Human Touch 32:45 Final Thoughts and Next Steps