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Creative Brief Example: Cheetos

Let me show you how to write a creative brief with an example from Cheetos using the GET, WHO, TO, BY format. With the brief formula, we want to set up a consumer problem that our product can help address. In the ad for Cheetos, we see their new product seen as a solution for a common problem. It’s a fill-in-the-blanks with four key pieces, the GET, the consumer target, the WHO, the consumer problem, the TO, the consumer goal, the BY, the single-minded message. Timestamps 0:00:00 - Intro 0:00:12 - Consumer Problem 0:00:22 - Brief Formula 0:01:25 - Creative Brief - The Target Audience 0:01:28 - Creative Brief - The Problem 0:01:45 - Creative Brief - The Goal 0:02:03 - Creative Brief - The Single Minded Proposition ⚡️ CREATIVE BRIEFING MINI COURSE - Learn how to write creative briefs with this mini course. Here - https://bit.ly/354vLU6 ————————— ⚡️STRATEGY MATE - https://strategyfinishingschool.com/l... 📙100 CREATIVE IDEAS ON TINY BUDGETS - https://strategyfinishingschool.com/l... 💡10 BEST STRATEGY PAGES - https://strategyfinishingschool.com/s... ————————— 🔴 WATCH NEXT ➜ How to write a creative brief: Seamless Example https://bit.ly/3h1JyNe ➜ How to write a strategy plan: Ikea Example : https://bit.ly/3zRER1j ➜ What is an insight vs observation : https://bit.ly/3cwW8mI ➜ How to write a creative brief? The Problem Statement https://bit.ly/3jcHTY6 ➜ Creative Strategy In Advertising: HP Example : https://bit.ly/3db4Dnt ————————— 🔴 SUBSCRIBE & LEARN STRATEGY:    / juliancole   ————————— 🔥 Follow me on INSTAGRAM:   / byjuliancole   TWITTER:   / juliancole   ————————— ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards. WEBSITE: https://strategyfinishingschool.com/