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Tracking Ad Performance: Which Ads Perform Best?

Learn how to use your creative analytics data to create a winning ad strategy. Dara Denney is a performance creative consultant and full time creator who works with brands like speedo, nuts.com, daily harvest, and tons more. In this live training, she's diving into her strategy for creative analysis, ad reporting, and how to build a strategy from ad data. -- LEARN MORE ABOUT MOTION -- Motion connects with your Facebook and TikTok ad accounts, pulls in all your ad creative data, and makes beautiful, visual dashboards. ► Explore Motion: https://motionapp.com/ ► Book a demo for a VIP tour: https://motionapp.com/book-a-demo With Motion, you'll get a whole new level of insight into your creative performance that’s not possible if you only use spreadsheets or pull data directly inside Facebook or TikTok. Motion is used by nearly every fast-growing DTC brand & agency on the planet including Vuori, True Classic, The Farmer’s Dog, HexClad, and hundreds more. -- CHAPTERS -- 0:00 - Intro 1:47 - Which ad performed best? 4:31 - How to analyze a creative test 7:30 - Guess the top performer 10:40 - Ad messaging analysis 14:00 - Analyzing competitor data 15:00 - How to analyze a creative test 16:39 - Ad iteration cheat sheet 20:50 - Updating client on report 29:44 - Testing new creative with ABO 32:07 - How long to run ads? 33:27 - How often to update ad designs? 35:06 - Ad budgeting best practices 36:39 - Small budget creative strategy 41:40 - When to swap out creative? 49:04 - What's a good ad landing page strategy? -- JOIN 50K CREATIVE STRATEGISTS -- ► Subscribe to Thumbstop - a weekly newsletter covering the art and science of winning ads: https://motionapp.com/thumbstop