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The recent changes to the Telephone Consumer Protection Act (TCPA) have sent shockwaves through the industry, making it more important than ever to understand and adapt to the new rules. To shed light on these changes and help businesses navigate compliance in the new TCPA era, Evocalize hosted an insightful webinar featuring two industry experts: Matthew Marx, CEO of Evocalize, and Puja Amin, partner at @deservetowin Troutman Amin and one of the nation's leading TCPA lawyers. This webinar delves deep into the implications of the new FCC rules for lead generation, which are set to take effect in January 2025. These changes will significantly impact how businesses collect, use, and share consumer information, making compliance a top priority for marketers and legal teams alike. ——————————————————————— KEY TAKEAWAYS ‣ Compliance in the new TCPA era requires understanding and implementing one-to-one consent for lead generators. ‣ The new rules mandate that content must be contextually, logically, and topically related to the marketing that generated the lead. ‣ Businesses must obtain and possess consent records before making any calls using regulated technology. ‣ B2B calls are not exempt from TCPA regulations when using regulated technology. ‣ Live transfer scenarios require careful consideration of consent requirements under the new rules. ‣ Email marketing is not governed by the TCPA but is subject to other regulations like CAN-SPAM. ‣ Consent doesn't expire unless revoked, but using old leads after January 2025 may pose compliance risks. ‣ State-specific TCPA rules and other regulatory bodies add layers of complexity to compliance efforts. ——————————————————————— RESOURCES ‣ Check out Matthew's ChatGPT FCC TCPA Advisor (need access to ChatGPT 4): https://chat.openai.com/g/g-h6NqP2BH3... ‣ View part 1 about the legal insights of the TCPA updates with Eric Troutman: https://evocalize.com/resources/legal... ‣ Follow TCPAWorld for information and news about the TCPA changes: https://www.tcpaworld.com/ ‣ Learn more about the FCC changes with short clips from other experts: https://evocalize.com/blog/fcc-lead-g... ‣ Watch the general overview of the new FCC rules: https://evocalize.com/resources/new-f... ‣ Learn more about the Troutman Amin 15: https://tcpaworld.com/2024/01/24/intr...