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What is Discover in Google Search Console?

👉 What is Discover in Google Search Console? (article): https://seotesting.com/google-search-... ✅ 14-day free trial: https://seotesting.com ⌛️ Timestamps 00:00 Intro 00:17 What is Google Discover? 01:40 How to be Featured in Google Discover? 04:07 Anecdotal Evidence from SEOTesting 05:00 How to Track Your Discover Appearances? 📌 Summary Google Discover is a personalized content feed that shows users articles, videos, and other content without them having to search for it. This video explores how Google Discover works and what content creators can do to increase their chances of being featured. The video explores the mechanics of Google Discover, explaining how it uses a user's search history, location, and interests to curate a tailored feed. For publishers, this presents a significant opportunity to reach potential readers without relying on traditional search results. The Google Follow feature is also discussed, which allows users to stay updated on specific topics and creators, further refining their Discover experience. While there's no guaranteed method to be featured in Google Discover, the video outlines several strategies to improve the odds. Creating high-quality, expert-written content that aligns with Google's E-E-A-T guidelines is crucial. Compelling headlines and descriptions play a vital role in attracting clicks, as do visually appealing images with proper alt tags. Implementing structured data markup can help Google better understand and showcase content to the right audience. The importance of content freshness is emphasized, as Google Discover tends to favor current information and breaking news. The video shares anecdotal evidence from SEOTesting about the potential impact of social shares on Discover visibility. It recounts how an SEO checklist article gained significant traction on Google Discover after being shared by Aleyda Solis on social media platforms. Lastly, the video guides viewers on tracking their Discover appearances using Google Search Console. It explains how to access and interpret the Discover performance data. The video concludes by reassuring content creators that sparse Discover data in Search Console is common, especially for sites with lower Discover traffic.