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Behind the Music: Eric Baker’s Journey Through the Evolution of the Industry

In this episode of Everything is Personal, host Len May sits down with music industry veteran Eric Baker, whose impressive three-decade-long career has spanned some of the most pivotal eras in modern music. Starting as a concert promoter in New Jersey, Eric quickly made his mark in the recording business, working at MCA/UNI Distribution, A&M Records, RCA, and Roadrunner Records. Eric shares stories from his time promoting major artists like Sheryl Crow, Dave Matthews, Christina Aguilera, and Slipknot, offering unique insights into the world of radio promotion, artist management, and music video success. From his work in New York, Seattle, and San Francisco to his role as Director of Promotion on the West Coast, Eric’s journey gives an insider’s look at the ever-evolving music business and the challenges of keeping up with changing industry trends. Whether you’re a music lover or curious about the behind-the-scenes mechanics of artist promotion and development, this episode is packed with wisdom, humor, and rare stories that will leave you hooked. Don’t miss this incredible conversation with one of the industry’s most seasoned professionals!