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Lululemon Athletica is acquiring in-home fitness company Mirror for $500 million. Should you buy LULU stock? Lulu is an exciting growth stock in the retail sector, and this strategic purchase could unlock tremendous recurring revenue and other benefits for the company. Today's video shares my take. Is the MIRROR Interactive Fitness acquisition a smart move for Lulu? Did Nike (NKE) miss the boat here? The deal comes at a time when home workout solutions are in high demand thanks to the COVID-19 pandemic. Even when gyms begin to reopen in different locales, many will likely be wary of returning to a potentially high-risk enclosed space, at least for as long as the virus continues to spread. Although there’s stiff competition in the category of connected fitness slabs, including Tonal and Tempo, Mirror continues to be the biggest name of the bunch. And the two companies have a relationship dating back to late last year, when Lululemon become an investor in Mirror. Mirror is expected to be profitable in 2021, and their revenues are expected to top $100 million in 2020. From CNBC: "Lululemon is acquiring the in-home fitness company Mirror for $500 million, the retailer announced Monday, marking its first acquisition with a bet that more people are going to be pivoting to exercise at their homes. Lululemon shares were up almost 4% in after-hours trading. Following the closing of the deal, Mirror will run as a standalone company within Lululemon, and its current CEO, Brynn Putnam, will continue as Mirror’s CEO, reporting to Lululemon Chief Executive Calvin McDonald, the companies said. The deal, which will be paid for in cash, is expected to close in the second quarter of fiscal 2020. Lululemon first invested $1 million in Mirror in mid-2019. Mirror, which launched in 2018, had raised $72 million from investors to date. The business offers live classes weekly through its wall-mounted mirror device in addition to on-demand workouts and one-on-one personal training sessions. Its mirror retails for $1,495, and subscribers pay $39 per month to stream the classes. Mirror is seen as a competitor to other at-home workout equipment makers including Peloton. Many former gym users have flocked to these devices during the coronavirus pandemic, with fitness studios forced shut to try to curb the spread of Covid-19. When Peloton reported earnings in May it said it sales for the latest quarter had surged 66% from a year ago to $524.6 million. The company said it ended the quarter with a connected fitness subscriber base of more than 886,100 people, up 94% year over year. Mirror, meantime, currently has “tens of thousands” of users. In 2019, Lululemon detailed its three-fold vision to be a brand that doesn’t just sell clothes like leggings and sports bras, but that encourages people to sweat more. “The acquisition of Mirror is an exciting opportunity to build upon that vision,” McDonald said Monday. He added that the fitness company expects to do more than $100 million in revenue this year, and it will either break even or be slightly profitable in 2021. “In itself it is a revenue business … and we know that we can continue to grow that,” McDonald explained in an interview with CNBC’s Sara Eisen. “We see an entirely new model for incremental business.” Resources: https://techcrunch.com/2020/06/30/dai... https://www.cnbc.com/2020/06/29/lulul... Disclaimer: I have been investing in the stock market for over 20 years, but I am not a financial advisor or a legal professional, and I am not providing financial or legal advice. The information provided is for informational purposes only. It should not be considered legal or financial advice. You should consult with an attorney or other professional to determine what may be best for your individual needs. FIRED Up Wealth and Eric Cuka do not make any guarantee or other promise as to any results that may be obtained from using our content. No one should make any investment decision without first consulting his or her own financial advisor and conducting his or her own research and due diligence. Past performance is no guarantee of future results. #stocks #growthstock #highgrowth #homestocks #lulu #mirror