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B2G Sales Cycles & Relationship Building with Alex Love | Ep. #16 2 месяца назад


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B2G Sales Cycles & Relationship Building with Alex Love | Ep. #16

In this episode of the Tailwind Marketing Podcast, Carlos Corredor, founder of Condor, talks with Alex Love, VP of Marketing Communications at Riva Solutions. Alex shares her extensive experience in B2G marketing, highlighting the key differences from B2B, the challenges of long sales cycles, and the importance of building strong relationships. She also dives into effective LinkedIn strategies and team-building tips. Alex offers insights into using AI in marketing and discusses her approach to creating a cohesive and effective marketing team. Tune in for a deep dive into the unique aspects of B2G marketing and learn how to navigate this complex field.

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