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Episode 41 Bringing Natural Dyes to the Mainstream with Amber Fry and Hamza Zaidi

🎧 Where Does It Come From? Podcast: Exploring Natural Dyes with Amber Fry and Hamza Zaidi! 🎧 In this episode, Jo Salter—your host and founder of the sustainable fashion social enterprise Where Does It Come From?—is joined by two experts in the world of natural dyes, Amber Fry and Hamza Zaidi, for a fascinating discussion on the growing movement to return to nature for our colours and fabrics. Here’s what you’ll discover in this episode: 🌿 What are natural dyes? – We’ll break down the history and importance of using dyes derived from plants, minerals, and other natural sources. These dyes have been used for centuries to create stunning, vibrant colours—without the harmful chemicals that synthetic dyes introduce into our environment. 🎨 How are natural dyes made and used? – Amber Fry, a designer, natural dyer, and eco-innovator, shares insights from her work cultivating a natural dye, food, and fibre garden on her Kent allotment. She discusses how she draws inspiration from nature each year to create sustainable plant-based dyes and consults for industries looking to reduce their environmental footprint.  🌍 Natural dyes in industry – Hamza Zaidi represents AMA Herbal, the global leader in manufacturing eco-friendly, extract-based natural dyes for the textile industry. Since 1996, AMA Herbal has been pioneering environmentally sound dyeing solutions with their motto: "Colouring the world naturally". Hamza will take us through the research and development journey that has made AMA Herbal the go-to supplier for businesses looking to shift towards sustainable practices, and how their products promote a healthier planet. 🛠️ How can businesses and individuals start using natural dyes? – We’ll discuss practical steps that both companies and individuals can take to incorporate natural dyes into their operations and everyday lives. This is a crucial conversation for those who are passionate about ethical fashion and environmental responsibility. If you're interested in reducing your impact on the planet through more conscious consumer choices, this episode is packed with valuable tips and insights. Join us for a deep dive into the vibrant world of natural dyes, and learn how we can all make a difference through thoughtful, planet-first design! 🎥 Watch the full video of this episode on our YouTube channel. Be sure to subscribe so you don’t miss future episodes! 👉 Follow our guests: Amber Fry on Instagram: @amberfrycreative AMA Herbal at www.amaherbal.com 👉 Stay updated with Where Does It Come From? at https://www.wheredoesitcomefrom.co.uk