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84-Year-Old Billionaire: How I Turned a Small Blueberry Business into a Global Empire

John Bragg, founder of Oxford Frozen Foods and Eastlink (the largest privately held telecommunications company in North America), shares his journey from growing up in a small village to becoming one of North America’s largest wild blueberry producers and leading a major telecommunications company. He discusses his early entrepreneurial ventures, why he got into the blueberry business in the first place, and how he pivoted when things didn’t go quite as planned. Bragg emphasizes key business principles like long-term thinking, efficiency, and maintaining a low-cost mindset. He also reflects on the importance of cultivating strong teams and staying humble despite his success. John Bragg is the Chairman, President, and co-CEO of Oxford Frozen Foods, a food manufacturing company he founded in 1968. The company operates the largest fruit farm in the world, with over 12,000 acres of wild blueberries. In the 1970s, he started a cable TV company that became North America’s largest privately held telecommunications company. He did all of this from a town of around one thousand people. 00:00:00 - Introduction to John Bragg: The Blueberry Billionaire 00:01:07 - Humble Beginnings and Early Business Ventures 00:02:52 - Financing University Through Blueberries and Building an Apartment Building in College 00:05:11 - The Beginnings of Oxford Foods 00:08:05 - Mastering His Industry 00:13:37 - Using Debt 00:15:14 - Dealing with Challenges & Beating Competition 00:22:17 - A Long Term Vision 00:30:05 - Maintaining a Low Cost 00:31:30 - Creating Value and Charging More 00:39:45 - Coming Back from Losing Money 00:44:10 - Lessons from Buffet 00:54:39 - Maintaining a Low Profile 00:56:30 - Building a Culture of Improvement and Efficiency 01:05:43 - Key Indicators of a Business's Health 01:12:00 - The Key to Business Success and Longevity 01:18:00 - The Problem with Businesses and The Philosophy of Balance 01:21:56 - Defining Success OUR FREE NEWSLETTER: https://fs.blog/newsletter/ 📈  OUR MOST POPULAR INTERVIEWS 🎬  The Full Story of Naval Ravikant:    • The Angel Philosopher Naval Ravikant ...   🎬  Bill Ackman - Getting Back Up:    • Bill Ackman: Dealing with Haters, My ...   🎬  Secrets to Healthy Relationships with Esther Perel:    • Secrets to Healthy Relationships | Es...   🎙 Listen to the show  iTunes: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/1VyK52N... GET IN TOUCH 🌍 Our website - www.fs.blog JOIN OUR COMMUNITY https://fs.blog/membership/ ABOUT THE KNOWLEDGE PROJECT Like the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.