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Drug Information and Contemporary Community Pharmacy Practice: Module 25, Introduction.

Drug Information and Contemporary Community Pharmacy Practice. Key Concepts. Pharmacists’ roles and responsibilities continue to evolve in response to changing pharmacy practice acts and a dynamic health care environment. One constant is the pharmacist's key function as a provider of quality, evidence-based drug information. However, pharmacists are not the only source of drug information. The use of the Internet, including social networking sites, and mobile technology has made information from sources other than health care professionals exponentially more accessible. The move toward patient-centered care and consumerism increases the desire for patients to be in control of their health care and be an active part of the decision-making process. Pharmacy practice is moving away from its emphasis on the hands-on drug distribution model toward an emphasis on system management and patient care services. It is important for pharmacists to enhance patient care services because of the significant expenditures seen with unresolved drug-related problems. Nonadherence to medication therapy was estimated to cost $105 billion annually in direct and indirect costs by the IMS Institute for Healthcare Informatics. A key strategy to improve adherence is to improve patients’ understanding of their disease and its management and includes individual needs in the treatment planning. Pharmacists can remain a valuable drug information source for patients because they are one of the most accessible health care practitioners. Pharmacists can help patients customize the information they find on the Internet and from other sources such as social media and mobile health applications. It has been the responsibility of health care professionals, especially pharmacists, for decades to educate and provide patients with quality drug information.