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Matthew Berman - Lean Marketing and Growth Hacking

Matthew Berman, Distribution Hacker in Residence at 500 Startups, will speak about growth hacking, and his experience from helping companies that they invest in with user acquisition, analytics, growth, and development. Growth hacking, or lean marketing, is a set of tactics and best practices for getting people to use what you are creating. It's about having a sense of design, human behavior on the internet and technology, and to feed what you learn to the developing processes of a product or service.