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Understanding Match Types and When To Use Them on Amazon

Amazon advertising can be tough, whether you're a new seller or have been selling for years. In this video, we break down the three essential match types—broad, phrase, and exact—and show you how to effectively use them to improve your campaigns. Learn how to choose the right keywords, increase conversions, and expand your market reach with these Amazon PPC tips. Perfect for anyone looking to optimize their Amazon advertising strategy. #AmazonAdvertising #AmazonPPC #AmazonSellerTips #KeywordTargeting #AmazonFBA #BroadMatch #PhraseMatch #ExactMatch #AmazonMarketing Get help from My Amazon Guy to grow your Amazon sales. https://myamazonguy.com/ Save with code MAG on Data Dive subscriptions. https://2.datadive.tools/subscription... Timestamp: 00:00 - Advertising is Hard! 00:24 - Different Amazon Match Types 00:50 - Broad, Phrase & Exact Match Types Explained 02:50 - Real-World Example: "Yellow Balloon" Keyword 05:10 - Understanding Keyword Matching Scenarios 06:00 - When to Use Exact Match for Conversions 07:00 - Phrase Match for Expanding Reach 08:00 - Broad Match for Keyword Discovery 09:50 - Choosing the Right Keywords for Each Match Type 11:00 - Mastering Match Types for Amazon Advertising ----------------------------------------------------------------------------------------- Follow us: LinkedIn:   / 28605816   Instagram:   / stevenpopemag   Pinterest:   / myamazonguys   Twitter:   / myamazonguy   Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4A5ASHG...