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Shawn discusses the many dynamics of digitisation that already exist in our society, and what needs to change for us to be better prepared for the future; believing a paradigm shift is needed regarding how we own, manage, and control our digital personas. Shawn Jensen is the founder & CEO of Profila, a startup that aims to introduce solutions that enable individuals to harness and control their data and privacy online. He is the Switzerland co-chair for the International Association of Privacy Professionals, an organization that drives privacy awareness in enterprise. Shawn’s mission is to ethically and securely enable personal data management: an important point of contention in today’s increasingly digitized world. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx