Скачать с ютуб How to increase sales by analyzing customer behaviour ? (by calculating the RFM score) в хорошем качестве

How to increase sales by analyzing customer behaviour ? (by calculating the RFM score)

For more insider's insights: https://thelead.io/category/data-science Download the dataset here: https://github.com/theleadio/datascie... =============== Not all customers are equal - so do you customer support. When was the last time did you customer made a purchase and how to identify each of their behavior. With RFM analysis, you'll know exactly who's an 'one-off' customer, who needs more attention, and who are the biggest contributor to your business. 0:00 Intro 0:24 RFM analysis & benefits 1:44 Implementing RFM model using Microsoft Excel 6:09 Calculating RFM score 16:24 Best practices with RFM score 17:08 How to prioritize RFM for different businesses 18:05 Conclusion =============== Where to follow and learn more from LEAD: Website: https://www.thelead.io Facebook:   / thelead.io   ================ LEAD is an institute in Malaysia, where we provide courses in Data Science, Full Stack Web Development, Digital Marketing & Business, for individuals and corporates — so they can find better careers or build successful businesses. We teach career-ready skills that our students can use right away in their jobs or find a job. Rather than taking years to learn and master a subject, we have designed our courses to shortcut our students to be competent in the workspace. So we gathered a group of experts in their fields, to teach and mentor our students. Collectively, our 15+ years in technology mentoring means you’ll get real insights & strategies from the best developers, digital marketers, and data scientists. #RFM #RecencyFrequencyMonetary #DataScienceMalaysia #DataSciencePrograms #DataScienceCoach #DataScienceTraining #ArtificialIntelligence #Segmentation