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Science comedian Sarah Rose Siskind will teach you the importance of humor as a means of communicating complex ideas in STEM in an entertaining way. She will explain more than a dozen experience-tested principles of, well, how to be funny. Comedy is a backdoor into understanding: it can demonstrate confidence, creativity, humility, empathy, and rapport. Studies show audiences retain more information longer when they enjoy receiving it. Laughter increases energy, interest, and approval of a topic. Plus it’s just fun. I mean, why are you reading this right now? About SXSW EDU: The SXSW EDU Conference & Festival cultivates and empowers a community of engaged stakeholders to advance teaching and learning. SXSW EDU is a component of the South by Southwest® (SXSW®) family of conferences and festivals. Internationally recognized as the convergence gathering for creative professionals, SXSW EDU extends SXSW’s support for the art of engagement to include society’s true rock stars: educators! Connect with SXSW EDU Online at: Visit the SXSW EDU website: http://sxswedu.com/ Follow SXSW EDU on Twitter: / sxswedu Like SXSW EDU on Facebook: / sxswedu SUBSCRIBE: / subscription_c. . MORE VIDEOS: / sxswedu