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How Namma Yatri Ended Ola and Uber's Dominance?

The video discusses the challenges faced by drivers working for cab-hailing services like Ola and Uber in India, particularly regarding commissions and delayed payments. It talks about a new business model introduced by Namma Yatri, a part of the government-led ONDC, aimed at addressing these issues. This model eliminates commissions and instead charges drivers a fixed subscription fee, offering them more control over their earnings and immediate payment from customers. Since its launch, this model has gained significant traction, with over 3 lakh drivers joining Namma Yatri, leading to its expansion into other cities. The success of Namma Yatri's zero-commission model has put pressure on traditional players like Ola and Uber to adopt similar strategies. Rapido, another cab-hailing service, was the first to adopt this model, prompting Ola and Uber to follow suit to avoid losing drivers to competitors. This shift signifies a significant disruption in the cab-hailing industry, challenging the dominance of Ola and Uber and potentially reshaping the market dynamics. Furthermore, Namma Yatri has announced plans to enter the cab-hailing business in Bengaluru, further intensifying competition in the sector. This move poses a significant threat to Ola and Uber, which have established themselves over the years. Ola, in particular, is gearing up for an IPO, adding more pressure on the company to adapt to changing market trends. Connect with us: Twitter:   / bwmillionaires   Instagram:   / backstagewithmillionaires   Podcast: https://open.spotify.com/show/5rGPalo... #nammayatri #startup #entrepreneur