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This webinar launches a Guidance Memo – The Beef with Climate Change: Growth, Equity, and a Just Transition in the Beef Sector in South Africa – which is based on work undertaken by researchers from the Institute for Economic Justice (IEJ) and the University of Edinburgh, and supported by the Tiny Beam Fund. The Guidance Memo critically examines the planned growth of beef production and export in South Africa. A central focus of the Memo is whether the red meat industry’s growth strategy can achieve a just transition through broadscale Black smallholder farmer inclusion, creation of decent work and equitable livelihoods, and ensuring ecological regeneration and resilience. It finds that there appears to be a tension between the economics of the beef industry (which seeks output maximisation, has been increasing in concentration, and operates under intense competitive pressures) on the one hand; and inclusion and ecological goals on the other. That is, current economic patterns pose challenges to shifting to a system that incorporates multiple objectives and is broadly inclusive and fair in terms of widescale decent work and equitable livelihoods, sustainability and healthy landscapes, and the right to food. The Guidance Memo briefly considers interventions that could be more effective in moving towards a just transition, and makes initial actionable recommendations to spark the process of dialogue to get there. In this webinar, we will unpack some of the key messages of the document, the challenges of smallholder and emerging farmer inclusion, and how to approach the question of greenhouse gas emissions and other environmental challenges associated with beef production in the South African context, while pursuing decent livelihoods, better incomes, and equity.