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Why Pitaya (Mexican Dragon Fruit) Is So Expensive | So Expensive Food | Business Insider

Covered in spines and hiding a rich, colorful pulp, the pitaya, a type of dragon fruit, can make or break the economy of entire towns in Mexico during the growing season, when a batch of 4,000 pitayas can sell for over $7,400. Getting your hands on some in the US can cost up to $22 for a bucket of five fruits. Pitayas are hard work. They are extremely delicate and go bad quickly. Workers must pick, despine, and transport the pitayas all in a single day to ensure they reach customers without spoiling. So what makes this fruit worth the painstaking task? And why is it so expensive? For more, visit:   / quieropitayas   MORE SO EXPENSIVE FOOD VIDEOS: Why 3 Of Japan’s Priciest Fruits Are So Expensive | So Expensive Food | Business Insider    • Inside the Japanese Luxury Fruit Mark...   Why Royal Quinoa Is So Expensive | So Expensive Food | Business Insider    • Why Royal Quinoa Is So Expensive | So...   Why Copper River King Salmon Is So Expensive | So Expensive Food | Business Insider    • Why Copper River King Salmon Is So Ex...   ------------------------------------------------------ #DragonFruit #SoExpensiveFood #BusinessInsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit us at: https://www.businessinsider.com Subscribe:    / businessinsider   BI on Facebook: https://read.bi/2xOcEcj BI on Instagram: https://read.bi/2Q2D29T BI on Twitter: https://read.bi/2xCnzGF BI on Snapchat:   / 5319643143   Boot Camp on Snapchat:   / 3383377771   Why Pitaya (Mexican Dragon Fruit) Is So Expensive | So Expensive | Business Insider